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Advertising Deal Between Yahoo And Google


On Yahoo's official blog it has been announced on 6th Feb, 2013 that an advertising deal signed between Yahoo and search engine giant Google. It is mentioned that "Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.

By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.

For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time"


This is the great deal between yahoo and Google after Marissa Mayer, a former Google VP become yahoo's CEO. This deal will help both Yahoo and Google to grow their revenue by advertising.


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